CVS/pharmacy exclusive brands are developed to deliver unique, quality products from beauty to baby care that aren’t available anywhere else. Each brand is conceived, developed and then produced through extensive research and innovation using the leading technologies available. CVS/pharmacy is a recognized, trusted name brand that brings unparalleled quality and convenience to customers with each exclusive product line. Life Fitness, PLAYSKOOL Baby Care, Skin Effects by Dr. Jeffrey Dover and 24.7 are among the favorites that are offered exclusively at our stores.