CVS Caremark Sponsored Research Finds Consumers Hear Less About Medication Risks When Drugs Switch from Prescription to Over-the-Counter
"When a prescription drug moves to over-the-counter status, providing consumers with on-demand access to the medication, consumers need to have good information available to them in order to make an informed decision about whether the drug is right for them," said
Direct-to-Consumer (DTC) advertising for prescription drugs is regulated by the
"This study provides some interesting insights into how drug information is presented to consumers based on the medication's prescription or over-the-counter status," said Troyen A. Brennan, MD, MPH, executive vice president and chief medical officer of CVS Caremark. "Ads for prescription drugs that become available over-the-counter probably should carry the same level of information regarding the medication's risks, benefits and side effect profile as consumers continue to need this information in order to make appropriate and informed treatment decisions."
This study is a product of a research collaboration between