Press Release

CVS Launches World's First Digital One-Time-Use Camera With Color Preview Screen

Partnership With Pure Digital Technologies Brings the Benefits of 100% Digital Cameras to One-Time-Use Camera Enthusiasts

WOONSOCKET, R.I., Aug. 19 /PRNewswire/ -- CVS/pharmacy (NYSE: CVS), the
national retail leader in digital photo processing, today announced the
nationwide launch of the CVS Digital One-Time-Use Camera line, which includes
the world's first disposable with Picture Preview capability, available
exclusively through its store locations. The camera is the first one-time-use
camera to offer a color LCD screen, providing consumers a complete digital
photography experience -- including instant viewing and retaking of shots -- in
an easy-to-use, worry-free, point-and-shoot format.

The CVS Digital One-Time-Use Camera with Picture Preview is the first to
combine the most popular features of the fast-growing digital camera market with
the wildly popular disposable format. Built on the Pure Digital(R) Imaging
Platform, the camera features a 1.4 inch color LCD screen for instant review and
deleting capabilities, letting consumers snap away and delete images until they
get the exact shot they want. Other functions include a fully automatic flash,
metered exposure control, and a 10-second self-timer feature. A second camera,
the CVS Digital One-Time-Use Camera with Delete Feature, offers all the same
features but without the LCD preview screen. Both cameras hold 25 great pictures
and are fully recycled after processing.

Processing is made simple by returning the camera to a CVS retail location
for 25 digitally enhanced, film-quality prints and a photo sharing CD. Built
with advanced sharing software, the photo CD requires no installation, and
includes its own email system to simplify email photo sharing. Even first-time
computer users can easily share photos, slideshows, and create and send greeting
cards to friends and family.

"At CVS we are committed to bringing breakthrough digital imaging services to
our customers," said Grant Pill, director of photo and imaging at CVS/pharmacy.
"A first of its kind, the CVS Digital One-Time-Use camera is a great new way for
anyone to try digital. And, this worry-free camera is perfect for vacation
getaways, school trips -- any occasion when a more expensive camera is better
left at home. These cameras truly make digital photography accessible to
everyone in an affordable, simple way."

"People are buying digital cameras in record numbers because they want the
benefits digital technology provides," said Michelle Slaughter, director of
InfoTrends' Digital Photography Trends service. "Bringing these features to the
highly successful one-time-use market -- especially the ability to review and
delete pictures, as well as immediately see and share your results on the LCD
screen -- is a logical next step in the digital revolution."

Through its partnership with Pure Digital, CVS is the first to bring digital
one-time-use cameras to the food, drug and mass channel markets. Exclusively
available now in over 1,000 CVS locations nationally, the cameras will be
available in over 3,000 stores by this holiday season. The CVS Digital
One-Time-Use Camera with Picture Preview retails for $19.99. The CVS Digital
One-Time-Use Camera with Delete Feature retails for $9.99.

About Pure Digital Technologies, Inc.

Pure Digital Technologies develops imaging technology that powers simple and
affordable digital photography solutions for the mass market -- including the
world's only 100% digital one-time use cameras. The Pure Digital(R) Imaging
Platform is a retail-focused solution that employs a unique client-server
architecture that enables dramatic reductions in camera cost without compromises
in quality. Cameras built on the Pure Digital(R) Imaging Platform combine all
the unique benefits of digital photography with the affordability, simplicity
and quality of one-time use film cameras. The Pure Digital(R) Imaging Platform
is currently being implemented at many of the world's leading retail and
photo-taking destinations.