Press Release

From Practical to Pampering: CVS/pharmacy Offers a Wide Selection of Department Store-Quality Gifts at Affordable Prices for Mother’s Day

Last-minute Mother’s Day essentials conveniently available at

WOONSOCKET, R.I. – May 6, 2009 – CVS/pharmacy, America's largest retail pharmacy, provides shoppers with a variety of affordable department store-quality gifts to choose from for Mother’s Day.  CVS/pharmacy makes the shopping experience easy—especially for last minute shoppers—for a variety of gifts as well as Mother’s Day greeting cards, wrapping paper and other essentials.

“With over 75% of the population living within three miles of a CVS/pharmacy, last minute shopping for Mother’s Day is more convenient than ever before,” said Mike Bloom, Senior Vice President of CVS/pharmacy.  “The large selection of quality gifts for mom, cards and wrapping all in one place provides unparalleled one-stop shopping.”

Gifts for Pampering
Shoppers can select from a variety of beauty and pampering gift ideas without the hassles of traveling to the mall. The top beauty items for spring are available, including the Essence of Beauty pedicure kit and luxury bathrobe. At home “day spas” can easily be created for mom by choosing from the large assortment of bath gels, body creams and pampering bath salts CVS/pharmacy has to offer.

Gifts with a Personal Touch
Last-minute shoppers can even create a personalized gift with the in-store photo products readily available. At any CVS/pharmacy Photo Center, shoppers can bring in their digital photos to the photo kiosk and walk away the same day with a hard-cover bound photo book, collage or KODAK Picture Movie DVD. Photo books start at just $5.99, the DVD is $14.99 and the collages are available for as little as $1.49.

CVS/pharmacy offers an extensive selection of greeting cards—including cards that record a personal message or play a special song for mom.  And don’t forget the trimmings! Assorted gift bags, wrapping paper and decorative bows are also conveniently available –making Mother’s Day at CVS/pharmacy a one-stop-shopping experience.

Practical Staples
Instead of heading to a crowded department store, shoppers can pick-up popular fragrances and gift sets like Elizabeth Taylor’s White Diamonds, JLo, Baby Phat and Curve at great prices.

For the moms who have everything, pick a gift card from more then 220 popular retailers including Pier 1 Imports, Starbucks, Barnes & Noble, Spa Finder and many others. According to the National Retail Federation, consumers will spend 1.5 billion on gift cards this Mother’s Day.

Gardening Goddess
CVS/pharmacy offers a selection of lawn and gardening tools, sun hats, watering cans, gloves, clogs and planters for the mom with a green thumb. Wind chimes, lawn ornaments and grow pots are also available at great prices (from $1.99 -$9.99).

Need More?
Add something extra to your Mother’s Day gift with scented candles and diffusers, sentimental message boxes, premium chocolates and even fresh flowers (available at select CVS/pharmacy locations).

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's largest retail pharmacy. The Company operates more than 6,900 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at www.cvscaremark.com.