Our commitment to diversity extends beyond how we run our business internally. We also believe that we have an important role to play in fostering that same level of inclusiveness and celebration within the communities we serve.
Our partnership with UNCF (the United Negro College Fund) was announced as part of our celebration of Black History Month in 2011. As part of that partnership, CVS/pharmacy committed $50,000 in support of UNCF initiatives, including the UNCF Campaign For Emergency Student Aid, which helps thousands of recession-impacted college students at 39 historically black colleges and universities complete their senior year and receive their degrees. The donation from CVS/pharmacy assisted students in paying for tuition, books and dormitory fees, helping to ensure their graduation.
Our UNCF partnership also included promotion through the month of February 2011 of UNCF and Black History Month at more than 7,300 CVS/pharmacy stores nationwide through in-store radio announcements featuring UNCF’s iconic motto, “A mind is a terrible thing to waste.®”
Hispanic Heritage Foundation
In late 2011 we also partnered with the Hispanic Heritage Foundation (HHF) to identify, inspire and prepare young Latinos to join health care fields, through a new Health Care category of the prestigious HHF Youth Awards program. CVS Caremark and HHF recognized more than 30 outstanding high school seniors of Latino descent for their academic performance, community service and interest in pursuing a career in health care. The recipients, three from each of 10 regions across the country, received educational grants from CVS Caremark, as well as exposure to experts in health care fields and mentoring, training and internship opportunities as they head off to college.
After receiving the awards, students are also directed into HHF’s leadership cycle which includes the Latinos On Fast Track (LOFT) program, which provides leadership training and workforce development in various fields including health care. The students are also featured in public awareness campaigns to provide inspiration to other youth and shatter negative stereotypes about Latinos.
National Urban League
As a title sponsor, CVS Caremark welcomed thousands of delegates to the 2011 National Urban League (NUL) Conference held in Boston. Like the Urban League, we value diversity and share a common belief in the importance of revitalizing local communities and creating a more diverse workforce. In deepening our partnership with the Urban League, we hope to leverage their grassroots reach into multi-cultural communities with the goal of helping people discover career opportunities with us.
During the NUL Conference, CVS Caremark participated in the Career Expo and had a booth at the Exhibition Hall where conference-goers received free health screenings and consultations with pharmacists and nurse practitioners, got free makeovers and received free samples of CVS Brand products.