1 CVS Caremark Generic Pipeline Review July 11, 2008.
2 CVS Caremark 2007 Book of Business Best in Class data.
3 CVS Caremark 2007 study, 2005 data
With proactive pharmacy care, you have multiple opportunities to guide your people to lower-cost generic drugs. Personalized messaging by phone. Notifications via the Web. Face-to-face counseling at the CVS/pharmacy counter. iBenefit® savings opportunity reports by mail. Plus, we reach out to prescribers face-to-face and through our ePrescribing system to let them know when a generic drug could be the right choice for a patient. Such a comprehensive approach has helped our Best-in-Class clients achieve a generic dispensing rate 6 to 8 points higher than the average.2
How Proactive Pharmacy Care Can Help
Comprehensive Generic Promotion
- Produce Best-in-Class savings when entire package is employed.
- Proactively communicate savings opportunities to plan participants.
- Engage prescribers in driving generic utilization.
Best-in-Class Plan Design to Drive Generic Utilization
- Increase the brand/generic copay spread.
- Implement coinsurance.
- Use mandatory patient dispense as written (DAW) penalty.
- Incorporate maximum allowable benefit (MAB).
- Waive front-end deductible for generics.
Caremark.com Online Support
- Plan participants learn when a generic is available for their prescription.
- Ability to check drug cost and calculate drug savings.
- Learn about safety and effectiveness of generics.
iBenefit Savings® Opportunity Reports
- Personalized reports with prescription history and savings opportunities.
- Proactively communicate generic savings opportunities for prescriptions.
- Show potential savings.
- Provide prescription history to make it easy for plan participants to talk with their physician.
- Has resulted in 17.9 percent brand-to-generic conversions.3
Enhanced Retail Counseling
- CVS Pharmacists have plan and participant information at point of service.
- Lets plan participants know how much they’ll save by using a generic.
- Will offer to fill a prescription with a generic.
Physician Engagement
- Through iScribe®, our ePrescribing system, physician receives generic opportunity alerts at the point-of-prescribing.
- During face-to-face meetings with Clinical Consultant Pharmacists, physicians receive personalized information on patients with generic savings opportunities.